I design credit products for Indian banks.
Cards, Credit Line on UPI, and the issuer tooling behind them. All live, all in market.
Regulated fintech, 0→1 products, design systems.
Designing at Falcon; previously at Internshala.
My work
Retail Credit · 5 Variants
KVB Credit Cards
A 108-year-old bank. Five new credit card variants. 9,608 active cards, ₹54.9 Cr+ in monthly transactions. End to end, from architecture to launch collateral.
Prepaid & Gift · Web + Mobile
NSDL Prepaid Portal
The gifting experience that makes a digital wallet feel like unwrapping something real.
Credit Infrastructure · Mobile + Issuer
Jana Bank - Credit Line on UPI
A 0→1 Credit Line on UPI experience for Jana Small Finance Bank - onboarding, KFS consent, mandate setup, repayments, and the issuer dashboard.
Design System · 6 Verticals
Tijori Design System
Falcon's production design system, built from nothing: governance, tokens and documentation across six product verticals, with ~60% less component duplication.
Internal Tools · Dashboard
Operational UX
Eight moderated sessions, four abandonment-driving flows, one rebuilt information architecture - and a measured 40% reduction in ops time-on-task.
AI Growth Tools · Dashboard
SurgeFX
Issuer growth teams were running on SQL pulls and gut feel. SurgeFX replaced that with a real-time portfolio cockpit - AI-assisted, validated with 8 usability sessions, endorsed by C-suite.
Secured Credit · Mobile App
FD-Backed Credit Card
Credit for people the system forgot - secured by their own savings, live in a single session.
Co-Brand Credit Card · Mobile
Nykaa Co-Brand Card
A credit card that feels like Nykaa - not like a bank that hired a Nykaa designer.
Design outcomes, measured
A little more about how I work.
I built Tijori - Falcon's design system - from scratch. It covers all six product verticals, cut component duplication by ~60%, and kept things coherent as the team grew from 12 to 92 people.
Day-to-day I work end-to-end: research, architecture, interaction, motion, dev handoff. I sit at the intersection of product, engineering, and compliance - which in fintech is where most of the real design decisions happen.
Read the long version →Kind words
From managers, peers, and collaborators, across fintech, SaaS, and beyond.
Takes complete ownership of her work. Her planning and prioritisation are excellent.
Ankita is one of the strongest team players. At Internshala she was responsible for planning the roadmap, assigning designers, leading the major projects on the student side, and mentoring other designers directly. A great learning experience to work with her.
At her best under high pressure - instrumental in helping us win key contracts.
I had the pleasure of closely working with Ankita to create future visions around modern banking. She consistently demonstrated her passion for customers and design by asking the right questions. Reliable to get things done in the fastest time, and instrumental in prototyping futuristic versions of our product that inspired the entire team.